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Hey Coffee Lovers!
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Logo
This is the logo that we decided to go with. There were a few logos that we made but we chose this one because it follows the latest trend. People nowadays love minimalist design and that is why we think that this logo would be the best for Deja Brew. We only use two colours which is black and white because it’s simple and minimalist because that is what we aimed for but still visible on our products. As you can see, there is a lady who’s holding a mug with a hot beverage which symbolises our coffee and below that is our company’s name, Deja Brew with fancy-like font.
We create this logo using Canva which helps us to expand our ideas because Canva allows us to pick and choose any design we like to use.
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Background of Deja Brew
Deja Brew is a virtual café. We started in the year 2020, during the pandemic, as we could not go out to cafe’s and enjoy our cup of coffee, while socialising with our family, friends and loved ones. Deja Brew follows family tradition, but the twist is that it is now done with a different concept! From what was a small café which was run by the older generation in our family, where people could come with their family, friends and loved ones to enjoy their favourite cup of coffees that were done and served with love from our very own family recipes, the younger generation in the family has now transformed Deja Brew into a virtual café to continue serving you with our best coffees and services during this tough time. We want you to trust us in serving you with your favourite coffees even during this tough period of time, we want to reach out to you with this interesting virtual café of ours that has a unique way which still allows you to socialise with your favourite ones, while sipping your favourite coffee from Deja Brew, despite being in your respective homes!
Deja Brew exists to give you a feeling of being in a café from the comfort of your own homes, and to spread positivity and happiness to all you lovely people... So, Just Brew It with Deja Brew!
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Values of Deja Brew
We practice social and environmental awareness
Our packaging is made of eco-friendly and recycled materials and with this we want our customers to be able to reuse our packaging for a long time. The reason why we chose this type of packaging is because there a lot of coffee shops using non reusable packaging but it still can be recycled. So with our type of packaging, people would be more aware of our environment. Since reusable packaging is designed for repeated use, it is stronger and more durable than single-use packaging.
We ensure to provide the best quality in our business
We put our best effort in making our coffees and providing great service to our customers. We always listen to our customers' feedback no matter if it’s good or bad because we want the best for them. We believe that each feedback can help our company grow into a better one. We believe that if our business consistently delivers what it promises, our customers are much more likely to come back and share our products with their friends and family which could expand our business.
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Vision & Mission
Vision - To be the industry leader in selling gourmet coffees throughout the country while adhering to the guiding principles of integrity, quality, service, and relationship.
~ Deja Brew wants to be known for our gourmet coffees and guiding principles of integrity, quality, service and relationship. We want to be the best at giving importance to integrity, the quality of our coffees, the great customer service of ours and maintaining the best relationship with our dearest customers.Mission - To give the best coffees and good services to our customers at a reasonable price.
~ Deja Brew is defined by our commitment to best practices in customer services, customer retention, environmental stewardship, and community involvement.
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Clientele
Deja Brew serves coffee lovers from a broad mix of different ages, races and social statuses, who would also wish to have the café experience from the comfort of their own homes.
~ Malaysia is a multicultural country and there are citizens who come from various backgrounds. Therefore, Deja Brew aims to not leave anyone behind and we are here to satisfy everyone's coffee cravings as we believe everyone deserves to live their best life with their family, friends and loved ones, while sipping their favourite coffee no matter what the circumstances!
Here's introducing you to a few of Deja Brew's loyal clients. Chef Wan, Lee Samantha, and Anis Nabilah!
~ Chef Wan is a Malaysian celebrity chef, television host, actor, restaurateur, and entrepreneur. Lee Samantha is a Malaysian mother and Food Artist who creates whimsical, colourful and healthy meals for her two young daughters. She started turning food into fun and unique artworks to help her eldest daughter eat independently and healthily back in 2008 and started posting on Instagram in 2011. Last but not least, Anis Nabilah is a celebrity chef, host and Malaysian media personality, who is best known for her culinary television shows.
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